Small Business Opportunities – Magazine Business

A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits. With this happening globally, the business opportunities available are increasing. This process will only benefit the company’s bottom line, but will also open the door for more employees to own their own businesses and take control of their lives.

So where does one go to showcase their skills or to find a small business opportunity? Small business opportunity magazines is one place worth checking out. It is also a great place to make an investment to own a business of your own.

Magazines are a multi million dollar industry every year. Advertisers and consumers both will benefit from a well laid out magazine. Opportunity magazines have a myriad of information in them regarding new positions, new trends, and new industries for the small business owner. Having a magazine available to the small business and home based business owners would be a gold mine.

This magazine concept would be helpful to anyone looking to start a small business as well. Articles regarding how to start businesses, tax information, and investment estimates are all things that a home based professional will need to know. This magazine could be offered to anyone interested or already involved in a home based business.

Additionally, the companies and organizations looking to hire home based employees would then be your advertisers. MLM and other marketing strategies are continually looking for the next advertising boom and your small business magazine could be it. Advertisers are interested in reaching an eager market, and business opportunities magazines would provide them with that.

Start up cost for you, as a self publisher of a small business magazine will vary greatly. You will need to find a printing house to print your magazine, or purchase the equipment to do it yourself. With all the computer software available you could do your own publishing quite easily. Deciding on the extent and scale to which you want to distribute is an important factor in cost as well.

To avoid the costly nature of publication, some small business magazines are being published on line as ezines (electronic magazines). Ezines offer the same benefits as regular publication, except that you avoid printing costs. Quality and timely delivery are still essential.

Even though ezines are a relatively newer market, they are widely popular. Ezines are perfect for email, which is how many telecommuters and home based businesses are communicating these days. Web space to house your ezine is going to be greatly cheaper than print, and of course there are millions of Internet users worldwide. Shipping costs will be zero and you can email links to your subscribers and advertisers virtually for free.

Clients interested in web based advertising will appreciate this twist on your publication. You will have access to a worldwide audience. Now all you have to do is get the news out that you have this publication to share.

Advertising for your magazine is going to be imperative. Looking through and communicating with web site owners of freelance and small business web sites is a good place to start. Trading advertising is also an idea. Offering an ad in your publication for promotion on a web site could be a good offer.

Do some research on ezines and small business magazines for price comparisons. Make sure that you are offering a fair value for your product. Advertisers on the Internet are looking for places to advertise. People looking for home based opportunities are looking for resources. There is demand on both sides of the spectrum, and you should be able to do well in this industry.

News Landscape Changing

The world is changing in so many ways and the news landscape is no exception. News delivery is rapidly changing its face and we are now seeing newer forms of delivery channels with the rise of the internet.

Slowly but surely the days when we bought newspapers and magazines to read the latest reports on a regular basis are becoming a thing of the past. Traditional delivery methods have become the thing of the past. The present and the future is all about the instant news delivery channels such as the internet. News sites deliver more targeted content faster and more relevant than ever.

More and more people today are getting easy and affordable internet access to their computers and mobile devices. With the help of this internet connection, people can receive reports of events happening all around the world on their mobile or computer screen. The internet is a huge global village which congregates all the reports from all the corners of the world and shows them instantly on the top news sites

Trending news can be read instantly using popular search engines such as Google, Yahoo and Bing news sections. Top news breaking at any given time can be found on news sites like CNN.com, BBC.co.uk, ABC, CBS, USAToday.com, etc.

Because of the rise of internet-based news consumption, more and more people are abandoning channels such as radio, print, and television. Any person from any part of the world who is hungry for latest news can read about national as well as international news, breaking news, world events, major sports, latest movie reviews on the above online news websites.

The internet as a technology provides vast benefits unavailable to more traditional channels. In recent years the rise of social networking has demonstrated the immense value derived from social channels. In the context of reading about current events, social commenting on reports and blog postings provides individuals with a voice they never had. People can post and share news with friends, an activity once limited to less-structured and less efficient forms of communication such as phone, fax, and email. In many cases, individuals can even interact directly with authors and actors close to the stories.

In addition, internet-based news can leverage more rich forms of presentation including audio and video. On-demand video clips from news websites can be more appealing and convenient relative to set programmed television news. Thus news landscape is really changing in terms of delivery channels and most people are now favoring popular news websites rather than conventional newspapers, magazines and TV news.

The Magazine Industry

Anyone taking a look at magazines from the 50s or 60s would see a huge difference between them and the magazines of today. Before the advent of computers, many consumers relied on magazines to provide information, recipes, home decorating tip and business information. They read eagerly about the private lives of celebrities and eagerly awaited each issue.

The back to school issues of magazines such as Seventeen could be nearly as thick as many telephone books.Flash forward to 2009 and 2010 and magazines have changed a great deal. They have to compete with other sources of information, with a primary competitor being the computer.

Ad revenues are down in nearly every magazine being published. Some very specialized magazines have managed to stay profitable, however. Question is: how long can they continue to do so? Is the future of the magazine industry in trouble and will magazines soon be collector’s items, becoming as odd a sight as record players, typewriters and similar items?

There are some magazines which seem to buck the trend. Among the most popular are home magazines. Buyers seem to like to collect these and even tear out pages to take to home design stores. The number of home magazines has more than tripled since 2005, with news stands filled with a record number of these type of periodicals.

Even so, with the advent of computers and access to information online, the magazine industry is facing many challenges. Magazines with a long and notable history, including Gourmet and Portfolio magazine, have ceased publication. Newsweek magazine is up for sale, raising questions about how people want to get their news.

Perhaps receiving it weekly is simply too long to wait, especially when the click of a button can allow readers to have access to breaking news. Computers have many wonderful features but can signal the death of magazines which used to offer similar information.

Magazines like Newsweek, also known as newsweeklies, face special challenges. Why do they often get into trouble and face possible doom? Simple. They can’t compete with online news, information which could be breaking on the same day as a weekly news magazine hits the stand. Magazines can’t cover breaking events as quickly as online publishers. However, they can be purchased for recipes, holiday crafts, biographies of celebrities and more.

In order to lure readers, magazines must have a special hook or angle. Mary Englbreit’s Home Companion magazine featured paper dolls in the back of the periodical as well as collector prints suitable for framing and hanging on the wall (so did the old McCalls magazine). Special sports magazines covered the Olympics and featured posters which could be put on the wall. All of these features helped entice readers into buying magazines.Maybe they still will.

There is another challenge facing the magazine industry. It takes paper to fill magazines and paper generally comes from trees. Magazines have been attacked for being wasteful and not good for the environment. When given a choice between buying a magazine or reading similar information online, environmentally conscious consumers often opt for the online experience.

Mostly, it comes down to simple economics. What role do magazines have when it comes to providing information and what will consumers pay for? In order to remain competitive, the magazine industry has to create issues which readers want to buy, collect and keep for more than a day or two. Certain special collector’s editions seem to do well and even fly off the stands. But it is becoming harder and harder for the magazine industry to carve out a unique niche when it comes to providing information.

Also, in order to stay profitable, magazines must have advertisers. Unfortunately, they are competing for advertisers who often prefer to appear online. Ad revenues have been shrinking at many magazines as their usual advertisers decide to cut back on expenses or move to online ads. Advertisers have to stretch the budget as far as possible and that often means cutting particular magazines out of the mix.